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August 14, 2018

Facebook’s New Update Lends Out A Helping Hand To Small Businesses

Back in the day, Facebook was a groundbreaking platform for small businesses. It was (and still is) the perfect place for businesses to market to the 1.6 billion users who are online to connect with small companies. The best part, it’s FREE. Well, mostly free. Like any business, Facebook discovered a way to make money. By selling the real estate on user’s newsfeeds to willing bidders, Facebook’s organic marketing slowly started to disappear. If you weren’t going to pay to...

July 9, 2018

Social Media Marketing Myths: 5 Ways To Tweak Your Strategy

Surging since the early 2000s, it comes as no surprise that today’s society knows a thing or two about social media. The truth is most people (young and old) know how to create their own personal page and interact with friends. That stuff is simple. However, “liking” and “commenting” on your friend’s photos doesn’t necessarily make you an expert in social media marketing, but that’s perfectly okay! Your job is to be the expert about your business or industry. Sure,...

May 23, 2018

Spring Clean Your Social Media – 6 Tasks To Make Your Page Look Good As New

When was the last time you rotated your profile photo, cover photo or captured new images of your business? If you have to click on your Facebook images to see the time stamp, it’s been too long. Think of it like this, if you invite friends to come over for dinner but when they show up the lights are off and your shrubbery has grown into the walkway, it won’t be very inviting. Same goes for social media. Often times...

August 23, 2017

5 Reasons Why Businesses Need To Be Active On Social Media

It’s 2017, so the fact I am telling you your business needs to be on social media isn’t a surprise. I mean, social media is free, which is why 81% of small businesses are using it to some extent. However, there is still that 19% that hasn’t jumped on the bandwagon of free marketing. Why? Well, maybe they don’t have a budget, or possibly own a mom and pop shop that has seen proven sales efforts through traditional word of...