Surging since the early 2000s, it comes as no surprise that today’s society knows a thing or two about social media. The truth is most people (young and old) know how to create their own personal page and interact with friends. That stuff is simple. However, “liking” and “commenting” on your friend’s photos doesn’t necessarily make you an expert in social media marketing, but that’s perfectly okay! Your job is to be the expert about your business or industry. Sure,...