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May 8, 2019
If you own a small business and want to get people through the door, it’s a no brainer that you will need to invest in a little bit of marketing. Sure, small businesses might not have the budgets that large corporations do, but according to the U.S. Small Business Administration, you should be spending 7 to 8 percent of your gross revenue on marketing and advertising. So, where do you even start and how can you get the most...
April 12, 2019
Nowadays if you want your content to be seen on social media, you are forced to pay-to-play. Having organic content scheduled weekly is still a must, but if you have an offering that you want to send out to the masses, you’ll find that creating an advertisement will increase website and foot traffic. But what if it doesn’t? You’ve created what seems like a great ad to you, but are lacking on engagement, and worse – conversions. 1. What’s Your...
January 17, 2019
Every year bloggers and social media experts put out a long list of social media trends that are going to pave the way. Not surprisingly, a focus on video and paid advertising have made the list for 2019, but honestly, this isn’t new because social media experts been seeing this for a few years. However, what comes as more of a surprise to me is that there is a thirst from consumers to trust brands online again. I’m sure you’re...
August 14, 2018
Back in the day, Facebook was a groundbreaking platform for small businesses. It was (and still is) the perfect place for businesses to market to the 1.6 billion users who are online to connect with small companies. The best part, it’s FREE. Well, mostly free. Like any business, Facebook discovered a way to make money. By selling the real estate on user’s newsfeeds to willing bidders, Facebook’s organic marketing slowly started to disappear. If you weren’t going to pay to...
July 9, 2018
Surging since the early 2000s, it comes as no surprise that today’s society knows a thing or two about social media. The truth is most people (young and old) know how to create their own personal page and interact with friends. That stuff is simple. However, “liking” and “commenting” on your friend’s photos doesn’t necessarily make you an expert in social media marketing, but that’s perfectly okay! Your job is to be the expert about your business or industry. Sure,...
May 23, 2018
When was the last time you rotated your profile photo, cover photo or captured new images of your business? If you have to click on your Facebook images to see the time stamp, it’s been too long. Think of it like this, if you invite friends to come over for dinner but when they show up the lights are off and your shrubbery has grown into the walkway, it won’t be very inviting. Same goes for social media. Often times...
May 1, 2018
If you have taken an interest in social media news, you’ve heard Snapchat being slammed the past few months in regard to its updated design and filters. I mean, Kylie Jenner made one comment in February on Twitter asking if anyone uses the platform, and the stock lost close to $1 billion in market value. Sure, that’s probably because a large percentage of Snapchat users enjoy watching what she had to eat that day, or her notorious selfie videos of...
August 23, 2017
It’s 2017, so the fact I am telling you your business needs to be on social media isn’t a surprise. I mean, social media is free, which is why 81% of small businesses are using it to some extent. However, there is still that 19% that hasn’t jumped on the bandwagon of free marketing. Why? Well, maybe they don’t have a budget, or possibly own a mom and pop shop that has seen proven sales efforts through traditional word of...